Inspired by: Carrie & Andrew Purcell

She’s the stylist. He’s the Photographer. Together they are pictures & pancakes and one powerhouse of a creative team! Their resume is enviable to the point of jealousy, with clients including Martha Stewart and Food Network publications, along with a slew of others. One look at their images and it’s clear why Carrie and Andrew are so sought after.

This is food, with a focus on food. The settings are often straightforward and chic, playing up the colors of each dish. Carrie & Andrew’s blog combines their talent for photography and constructing great images with their interest in cooking and little morsels of their travels and adventures.

…And now I have to have that. Luckily, I can make it! What’s also impressive is their interest in expanding their art forms outside of the boundaries of their daytime job. Mad Props, a collaboration with Sarah Cave explores the use of “orphan props”, where the styling comes first, and the food is displayed to highlight these unique pieces.

All images copyright Carrie Purcell and Andrew Purcell


Snapshot Notebook: Edible Colors

Inspired by: Matt Armendariz

While I’ve been writing and reading blogs for the past 5ish years now I’m still pretty new to the world of food blogging. So when I came across Matt Bites by Matt Armendariz, who has been cooking up delicious things and writing about it since 2005 I realized just how late to the game I might be. His blog, photographs and enthusiasm for all things food & photography are truly inspiring.

After peeling through his blog and extensive press and features resume I took a look at his photography website and was even further impressed. His use of color, sometimes vibrant and sometimes muted and subtle immediately shines in each image. The compositions and arrangements of foods and accessories is balanced and energetic.

Most of the time I feel like I’ve just sat down to the table with family and friends to enjoy an extraordinary meal through his photographs. With a background in graphic design and art direction and a long history in the food industry, it’s no wonder Matt has such an eye for elegant culinary images. His images show that it’s about the food, but not just about the food. It’s about the atmosphere and the people whom this food is for. Who made it? Why was it made? Where will it be eaten? Is it a joyous occasion? Is it an everyday cup of tea? What type of food is it? Rustic? Fresh? Light? Hearty?

Images these good almost make me feel like I’ve already eaten whatever it is in front of me – and it was DELICIOUS. Now that’s inspiring.

All images copyright Matt Armendariz. 

Inspired by: Tiger in a Jar

Prepare to be blown away:

I first saw this incredibly lovely video on Honest Fare and have watched it probably a dozen times. While I haven’t started playing around with video food styling, it’s still very inspiring. This short film was created by the talented people over at tiger in a jar, which you should check out along with some of their other movies.

I’m a big fan of the hand-drawn instructions, rustic and vintage style elements, simplicity of the recipe, and the elegance with which the ingredients are presented.

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